Don Logan

Don Logan
Class of 2011
Category: Distinguished Sportsmen

born: in Hartselle, AL

A native of Hartselle, AL, he graduated magna cum laude from Auburn University and earned his M.S. from Clemson University. He has received honorary doctorates from Auburn University, Clemson University and the University of Alabama in Birmingham.  

Mr. Logan is the former Chairman of Time Warner Inc.'s Media and Communications Group, a position in which he oversaw America Online, Time Inc., Time Warner Cable and the Time Warner Book Group.  He also led Birmingham based Southern Progress Corporation and Time Inc. to the pinnacle of publishing success.  

As Chairman and CEO of Time Inc., he oversaw Sports Illustrated, the legendary magazine that reaches more than 20 million readers each week. Under his leadership, SI was a top sponsor of the Summer Olympic Games in Barcelona, Atlanta, Sydney, and Athens and the Winter Games in Lillehammer, Nagano, and Salt Lake City.

He retired as Chairman of Time Warner in January of 2006 and joked that, once he retired he’d buy Bassmaster magazine and travel the country fishing and writing about the sport.  Last year the “joke” became a reality as he and two other investors purchased B.A.S.S., the move represented for him both a business opportunity and a chance to bring his media acumen to the organization. “Owning this organization is every retired man’s dream,” said Logan.

B.A.S.S. is the largest organization of bass anglers in the U.S., with more than half a million members. It has an expansive bass fishing tournament structure, operating the Bassmaster Tournament Trail, which includes the Bassmaster Elite Series, Bassmaster Opens, B.A.S.S. Federation Nation and the Bassmaster Classic. Its multimedia platforms include web properties, televised professional fishing events, and the publications Bassmaster and Bass Times.

B.A.S.S. is not his only venture in the sports industry.  In 2006 he and his two sons purchased the Birmingham Barons Minor League franchise, becoming the 11th owners in the Barons’ storied history that spans more than 100 years.  He and his family have significant roots in the community and they plan to continue the tradition of fun, family-orientated entertainment that the Birmingham area has come to expect from the Barons.  The club draws a quarter million fans a year to its home at Regions Park in Hoover, and the 2011 season will mark its 25th year of affiliation with the Chicago White Sox as their Double-A affiliate.   

In 2001, he received the Henry Johnson Fisher Award, the magazine industry’s highest honor. He was inducted into the Alabama Academy of Honor in 2003 and The University of Alabama, College of Communication and Information Sciences Hall of Fame in 2004.  In March of 2005, he was presented The Auburn Alumni Association Lifetime Achievement Award and in March 2009 was inducted into the American Advertising Federation Hall of Fame.